Masterclass

Art of the great idea

Finding, recognizing and selling an innovative idea.

March 15th
2024

Next Dates

Price

$ 899

Main Audience

This training is intended for employees or managers who are part of a communications, marketing or creative team and who wish to be equipped to establish a team dynamic that promotes creativity.

In Person @LaFactry in Montreal, Qc.
Format: 8 hours
Language: French.
25 spots available

additional information

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Rallying around a big idea and deploying it

In an era of fragmented platforms and resulting specialties, aiming for the big idea doesn’t happen alone. Participants will first be led to make an assessment of the ideal conditions for collaboration, then understand how creative skills can contribute to group work, and ultimately, to the project.

Secondly, participants will be invited to recognize and capture the essence of a message: what is the intention behind the concept? By defining the why, the promise of the big idea that rallies the troops is identified. Through case studies, expert guests and hands-on exercises, participants will learn how to translate and ensure the integrity of that idea from social media to television.

Skills to develop

Identify the winning conditions for better team collaboration.

Identify one’s creative role in the work environment.

Capture the attention of your audience with a clear and powerful message.

Generate ideas for innovative solutions.