Creative Leadership Program
Build the creative team your business deserves
Contrary to common belief, creativity is not a trait one is inherently born with — but a skill that can be nurtured.
Creativity is no longer solely expected from creative agency—it's expected from everyone in every business. But is your business ready to nurture an innovative environment?
My 3-month Creative Leadership Program is designed to train and accompany your business in building the environment, shaping your team, and orchestrating the frameworks, tools, and insights needed to foster a culture of innovation and drive exceptional results.
The same approach I used to lead and transform creative departments in the world's most creative agencies.
Program Content
Introduction
Why shape your business around creativity?
Can everyone be creative?
How to approach Creative Direction?
Why the environment matters?
Creative Frameworks
Are frameworks useful?
Creativity is a mindset
The nuts and bolts of a creative framework
How much time creativity requires?
Why Sleep matters.
Establish a transformation.
Build your Ecosystem
How to communicate with creatives?
The basic Framework.
Engineer Desire / Reduce Friction / Amplify Growth
How to build a team?
What types of creatives do you need?
How to evaluate talent and potential?
What is creative management?
What makes a good team?
How to make them grow?
Your role in the team
The rituals.
Your input.
Your craft.
The tools to run a creative process.
The Overview.
Working tools.
Communication tools.
Evaluating tools.
How to manage workload and juggle multiple briefs
Breather.
How many brief?
The brain state of mind.
Integrate AI in your creative flow
AI mindset
AI tools
The Crux of creativity - The brief
What is a good-bad brief?
How to write a good brief?
Important parts of the brief
Creative Brief Template
How to manage the creative flow
Generating Ideas
How to select the right idea?
How to present-sell creative ideas
Final thoughts
I’ve been fortunate to gain experience working with these incredible brands.
You probably use their products every day.
AMAZING BRANDS HAVE DONE UNCOMMON PROJECTS WITH
